JoJo has been surrounded by wooden spoons my entire life. When she was 18, in 2012, she helped her father, Robin Wood, organise the very first Spoonfest. As she was designing a graphic for the festival T-shirts she noticed something. All the instructors were male. Where were all the female spooncarvers? Although spoon carving courses are very mixed in terms of gender, the professionals were all men. At that point she decided that by the next year she would be good enough to teach. And she was.
This sparked an obsession that has continued to this day. The hunt for perfection. She has been learning and refining her spoons ever since. She holds a particular fascination for the eating spoon. There are endless challenges there to be conquered. Other spoons, if they don’t function to their peak potential, will still be useful. An eating spoon has to work in your mouth. JoJo’s spoons are the product of a lifetime of learning and refinement. She obsesses over every shape and curve, to create the perfect combination of function and beauty.